By Bill Novelli, Boe Workman, Steve Case
50+ is a choice to fingers. it is a groundbreaking examine the revolution that is happening straight away between seventy-eight million American child boomers. From age 50+ on up, american citizens are refusing to rock away their retirement. they're beginning new careers, rallying for reasons with regards to their hearts, elevating grandchildren, changing into extra energetic of their groups, and, in particular else, altering the face of getting older in the US.
invoice Novelli, CEO of AARP, understands that with the most important new release of american citizens ever recorded nearing conventional retirement age, this revolution is altering the way in which 50+ americans stay their lives. The boomers have monstrous technological services, are actively all in favour of holding a fit way of life, were politically lively all through their lives, and are cozy coping with their very own funds. they are no strangers to the fitness center, the balloting sales space, on-line making an investment websites, or the daily administration in their 401(k)s, and they are joining...
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Additional info for 50+. Igniting a Revolution to Reinvent America
But I see that as a positive development, not a negative one, with boomers leading the way to a brighter future for all of us. At every step of their remarkable journey, they have transformed American life and culture. The transformation began with the first wave of babies just after World War II. As hospital nurseries started filling up, schools were built, pediatricians were trained, and consumers bought the products and services they needed to cope with the deluge. In short, Americans rolled up their sleeves and did what they had to do.
From his early days of attacking big health and social issues at Porter Novelli (the giant public relations firm he cofounded) to his years at CARE International helping impoverished people across the globe, to battling big tobacco at The Campaign for Tobacco-Free Kids, he has devoted most of his career to leading positive social change. Now, as chief executive officer of AARP, he is tackling perhaps his toughest and most wide-sweeping challenge, yet—the myriad changes America faces as it prepares for the aging of the vast baby boom generation.
And although these pessimistic prognosticators go too far, it’s certainly true that there is plenty of reason for concern. . ” Clearly, our society needs to make some changes and we need to begin now. But I see that as a positive development, not a negative one, with boomers leading the way to a brighter future for all of us. At every step of their remarkable journey, they have transformed American life and culture. The transformation began with the first wave of babies just after World War II.