Advertising Age - 28 March 2011 by Abbey Klaassen (Editor)

By Abbey Klaassen (Editor)

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Extra resources for Advertising Age - 28 March 2011

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Activating your account Your ads won’t show up on-screen until you activate your account by giving Google five bucks and a working credit card number (you get $25 in prepaid clicks when you use the gift card in the back of this book). You can do this by clicking the link in the warning box with the reddish-pink background and following the account activation wizard, or take the tour first and pay later. Even if you activate now, you can pause your campaigns so you aren’t charged for a lot of traffic before you know what you’re doing.

To the right, you can see ads for small business grants, a Cow Ringtone, triggered by my mention of a self-esteem program for cows, and two resources for college grant-seekers. Figure 1-5: Google’s AdSense program places AdWords ads to the right of a Gmail e-mail. AdWords in the Total Google Context Google rose from nothing to become the world’s most popular search engine in just a few months because it did one thing faster and better than all the rest: help Internet searchers find what they were looking for.

Google won’t let you change your time zone after you set it, so be careful here. No second chances! 4. Click the Continue button. 5. Choose a payment method. You can choose between Postpay Billing (to be charged when clicks come in) and Prepay Billing (having the cost of clicks deducted from a prepaid balance). For Postpay, you can choose between Direct Debit from a bank account and a charge to a credit card, such as American Express, JCB, MasterCard, or Visa. For Prepay, your only option is a credit card.

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