By Sabine Bacou?l-jentjens Anshu Saxena Arora
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Additional info for Advertising Confluence: Transitioning Marketing Communications into Social Movements
Nowadays, the conception of a product is scattered over various territories. Raw materials and components often come from countries other than the country of assembly. This context makes the definition of the country of origin more complex. The emergence of new terms as “country of design” or “country of manufacturing” has complicated the understanding of the information for the consumer. The “country of design” refers to the country where the product has been designed and developed. Italy, for instance, is renowned for the quality of its design, especially for certain categories of consumer goods such as shoes.
In the ration segment, the advertisement would serve to inform. In the acute need segment, advertising’s role would be to increase brand recognition, and in the routine segment, the role of advertising would be to appeal to consumers’ rational buying motives (Taylor, 1999). 0010 Polysemy in Advertising brand that are not commonly associated with the brand (Laskey, Day, & Crask, 1989; Taylor, 1999). ” The sensory segment uses the five senses to remind consumers of pleasurable experiences (Taylor, 1999).
When a small focus group was asked to select the best way to convey the message, the views were split 50 percent by 50 percent. Many of the students in the focus group felt the clothed models were more decent and more interesting. ” Some female students felt that the shirtless model in the second ad was a lot better because they viewed the model as sexy. ” It is safe to say that sexual appeals can be used and be effective but often if the message is conveyed correctly through words, it can be just as effective.