Advertising in Modern and Postmodern Times (Published in by Pamela Odih

By Pamela Odih

This richly illustrated, incisive textual content produces the main entire severe advent to ads tradition. Filling a serious hole within the literature, ads in sleek and Postmodern occasions examines the kinds of shopper subjectivity due to of postmodern disruptions in time and area and the importance of ads for the identification of up to date shoppers. writer Pamela Odih marshals a magnificent diversity of ancient examples and wealthy illustrations to provide an explanation for the socio-cultural improvement of ads all through heritage.

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Extra resources for Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

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In 1886, the proprietors of Pears astounded the art world by purchasing Sir John Everett Millais’s ‘Bubbles’ picture for their exclusive use in promoting Pears Soap (Elliott, 1962; Dyer, 1993). qxd 3/22/2007 7:08 PM Page 40 Advertising in Modern and Postmodern Times detrimental to their reputation. Consequently, Pears, success in commissioning Millais was a monumental achievement. Nevertheless, Millias was one of the most eminent artists in late Victorian England and horror was expressed that he would lend his work to such commercial endeavours.

3). Such practices advocated the implementation of controls in which agents were encouraged to disclose whether they practised farming. However, these controls were often facile attempts at reform and invariably unsuccessful (Hindley and Hindley, 1972). Additional examples of unscrupulous practices included the profiteering of the ‘fly-by-night’ operators and confidence tricksters who would use advertising ‘puffery’ to sell goods of negligible benefit. Both practices were particularly devious in their efforts to entice unsuspecting members of the public seduced by the mysteries of advertising.

Axiomatic to the new religiosity of corporate branding is consumer-centric advertising. And it is at this interface that the time/space de-differentiation of self, subjectivity and the sphere of capitalist work reaches its zenith. In advertising circles, recent innovations in data-driven, customized marketing present unparalleled possibilities for real-time advertising communications. The chapter provides a critical examination of ‘value-for-time’ marketing as part of this new generation of ‘mobile commerce’.

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