Here's How: Approach an Advertising Agency and Walk Away by Barbara Ganim

By Barbara Ganim

For an individual who has thought of a occupation in advert vertising, this insider"s consultant is vital interpreting. It rev eals what corporations are searhing for and gives an eight step ap proach to touchdown a role in an organization. Worksheets support to tur n wisdom into motion. '

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Page 23 Examples always help, so here is another one: Suppose you had said that you did not want to accept a job that would require follow-through on small details. When you looked at this a second time, there was that "butterfly" feeling in the pit of your stomach. Okay, lots of folks do not like details. But when you asked yourself why you did not, these were your answers: "I hate fussing over details. They are never that important. " Do these sound like excuses? If so, we can get beneath the surface of your answers and be really honest.

At the time you labeled them, that was your first reaction to these statements. But now when you look at them again, they may appear differently to you. Turn back to your descriptive listings in Workshops 2 and 4. Number 4 in each exercise is the listing of all your Ds. " Perhaps in light of this thought, some of these may not seem quite as objectionable as before. If this applies to any of your listings, put a check mark next to it. These check marks will remind you that these are areas open to compromise.

177 Moving up, not out 177 Setting your sights on other agencies 181 Leaving agency work completely 182 Have you chosen the wrong speciality? 182 Going it alone 184 Switching from doing to teaching advertising 186 Knowing yourself 186 Setting your destination, developing a plan 188 You are on your own. 190 Bibliography 191 Books 191 Annual Publications 192 Recommended References 193 Books 195 Audio Cassettes 193 Page ix Acknowledgments I want to thank Liliana Costa for her support, encouragement, and first draft editing, and Judy Scarfpin who got me started with this project so many years ago.

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