By Mara Einstein
'This illuminating, considerate, and critical research of religion branding explains very much concerning the present crossover of leisure and faith within the US...Highly recommended.' – R. Ray, Mississippi country college, CHOICE
'Brands of religion bargains a helpful reassment of faith in a globalized post-industrial economic climate. Einstein introduces the histories of tv and advertising as much-needed dialog companions for a person attracted to faith in the USA at the present time. Her services in media and advertising is vital for such an exploration and either Communcations and spiritual reports students with take advantage of her emphatic bridging of those worlds.' – The conversation Review
'Brands of religion is a welcome boost to the bigger physique of labor on faith and client tradition. due to Einstein's company acumen, she deals a standpoint unavailable to so much faith students. ... [A] vigorous learn that may enlighten these searching for an interpretive lens wherein to view the spectactular good fortune of up to date spiritual commodities.' – Aaron ok. Ketchell, college of Kansas, united states
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'This illuminating, considerate, and significant research of religion branding explains greatly concerning the present crossover of leisure and faith within the US. .. hugely suggested. ' – R. Ray, Mississippi nation collage, CHOICE
'Brands of religion bargains a invaluable reassment of faith in a globalized post-industrial economic system. Einstein introduces the histories of tv and advertising as much-needed dialog companions for somebody attracted to faith in the US at the present time. Her services in media and advertising is vital for such an exploration and either Communcations and spiritual experiences students with reap the benefits of her emphatic bridging of those worlds. ' – The conversation Review
'Brands of religion is a welcome boost to the bigger physique of labor on faith and buyer tradition. due to Einstein's enterprise acumen, she deals a standpoint unavailable to so much faith students. . .. [A] energetic learn that might enlighten these searching for an interpretive lens wherein to view the spectactular luck of up to date spiritual commodities. ' – Aaron okay. Ketchell, college of Kansas, united states
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Extra resources for Brands of Faith: Marketing Religion in a Commercial Age
29). Nearly half of Americans say they read the Bible weekly and an astounding 84 percent claim to have prayed to God in the last seven days (p. 40). All of this is to say that while people may not be attending church or synagogue, they do interact with their form of a higher power on a very consistent basis. Compare this with other so-called ﬁrst world countries. According to the Pew Global Attitudes Project (2002), there is no other country in the industrialized world where religion plays such an important part in people’s lives.
While the 1960s was a turbulent time in America, it was also a turbulent time for the practice of faith. Switching from one belief practice to another became increasingly casual and commonplace. This ability to switch also allowed for increased experimentation. Practitioners might switch multiple times or they might incorporate aspects of previously unknown faiths into their existing practice. From the provider’s point of view, the religious institution was no longer guaranteed an audience. As religious switching, including switching to no practice, became increasingly acceptable, the need to use marketing to ﬁll the pews also increased.
Amanda Porterﬁeld also pegs a free religious marketplace to social changes that affected the baby boom starting in the 1960s. In addition to the elimination of Asian immigration barriers in the United States, she examines the rise of feminism, the rise of religion studies as an academic area on college campuses, and the overall disillusionment with established institutions. First, she ﬁnds an important correlation between feminist and religious studies. People interested in analyzing gender roles kept running into religion, as did people who wanted to change those roles.