Business Strategies and Competitiveness in Times of Crisis: by Laura Gavinelli

By Laura Gavinelli

This booklet specializes in the connection among company method and festival between Italian SMEs within the aftermath of the commercial main issue. First interpreting company process and aggressive virtue in a broader feel, Business ideas and Competitiveness in occasions of Crisis is going directly to examine the strategic behaviour of SMEs and the major elements that let them to beat the demanding situations they face. The e-book covers wide-ranging themes reminiscent of advertising and marketing and communique thoughts, internationalization strategy and access modes, entry to credits, networking, innovation strategy and human assets enhancement. touching on insightful case experiences and surveys carried out among 2011 and 2014, it displays on managerial implications for Italian SMEs and identifies their 3 major aggressive demanding situations.

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Extra info for Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

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All these factors lead to the concentration of a sector, where the production share is held by a limited number of enterprises. Scale economies entail risks, too: the specialization that is required and the high volume of units produced lead the firm to gear up with ad hoc plants, which tend to be problematic with respect to the changing needs of the market, in terms of flexibility and adaptability of the offering. In some business situations, lower production costs are more related to the cost of some inputs that are required to achieve the final product.

According to these variables, entrepreneurs established priorities in terms of products, investments, and markets. Studies of the 1960s and the 1970s focused on diversification. This period saw progressive expansion of enterprises in most industries, and wide margins of growth made possible by demand created the need for firms to diversify their offerings. Theorists addressed scientific decision-making techniques, leading to a subsequent increase in business planning departments. Igor Ansoff is among the founders of this discipline (Ansoff 1989).

2). Corporate strategy defines the choice of industries and markets (where) in which the enterprise wants to compete. Strategic decisions at 1 This is reminiscent of Game Theory and the assessment of alternatives (von Neumann and Morgenstern 1944). 2 In Game Theory, we talk about a two-person game, otherwise known in business as head-on competition, when the position is defined with respect to a single competitor, or of an n-persons game, when many competitors play in the same market. This second case is more common in business.

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