Catalog copy that sizzles: all the hints, tips, and tricks by Herschell Gordon Lewis

By Herschell Gordon Lewis

"We're wordsmiths. phrases are our guns. A distinction of a fragment of I percentage in our skill to generate or accentuate reader involvement is worth it. figuring out how and while to plumb for energy verbs and imperatives is only one extra indication of our professionalism. adequate said." jam-packed with invaluable counsel and informative examples and illustrations, Catalog replica That Sizzles is the last word compendium of catalog copywriting information. Herschell Gordon Lewis, recognized around the world for his copywriting services, finds the entire tricks, tips, and tips of the exchange you will ever want to know with the intention to write potent catalog reproduction for any form of productfrom gardening instruments to surveillance units. In his personable and interesting sort, Herschell sincerely defines and provides examples of the fourteen kinds of catalog reproduction, together with "Minimalist" replica, "All the proof" reproduction, and "I Am the best" replica. Plus, a couple of hundred illustrations are interspersed during the textual content besides priceless evaluations of replica that works and duplicate that fails to make the grade in print and online catalogs. Interactive routines like "First, you are trying It!" will warn you to parts that require development and should preserve you entertained and engaged via every bankruptcy. even if you are a copywriter, a contract author, an marketing expert, or an individual who easily desires to craft reproduction that sells for a print or online catalog, Catalog reproduction That Sizzles will arm you with the instruments you want to craft replica that would promote any product, to any demographic, and in any structure.

Show description

Read or Download Catalog copy that sizzles: all the hints, tips, and tricks of the trade youʼll ever need to write copy that sells PDF

Best advertising books

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

A needs to learn approach booklet for marketers and practitioners, The Blue Ocean procedure has stood the attempt of time. This leap forward paintings offers insights on the right way to reap the benefits of "white areas" available to buy and compete opposed to non-competition. the first argument by means of Chan and Mauborgne is that businesses should still specialize in making markets rather than competing inside of them.

Brands of Faith: Marketing Religion in a Commercial Age

'This illuminating, considerate, and critical research of religion branding explains very much concerning the present crossover of leisure and faith within the US. .. hugely steered. ' – R. Ray, Mississippi nation college, CHOICE

'Brands of religion bargains a necessary reassment of faith in a globalized post-industrial economic system. Einstein introduces the histories of tv and advertising and marketing as much-needed dialog companions for a person drawn to faith in the USA this present day. Her services in media and advertising and marketing is key for such an exploration and either Communcations and spiritual experiences students with make the most of her emphatic bridging of those worlds. ' – The communique Review

'Brands of religion is a welcome boost to the bigger physique of labor on faith and customer tradition. due to Einstein's company acumen, she deals a point of view unavailable to such a lot faith students. . .. [A] energetic learn that would enlighten these searching for an interpretive lens by which to view the spectactular luck of latest spiritual commodities. ' – Aaron ok. Ketchell, collage of Kansas, united states

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

Gas your corporation WITH fb Perry Marshall, writer of the number one promoting e-book on Google advertisements, and web strategist Thomas Meloche carry the curtain to the six hundred million capability buyers on fb and make it easier to achieve them, convert them, and hold them as your fan, buddy, and patron for all times.

Pervasive Advertising

Following many years of fascinating advancements in laboratories all over the world, pervasive computing applied sciences are commencing to reshape our global in genuine methods. pcs, seen and invisible, are far and wide: conventional indicators and billboards are being changed through electronic signage, projections, and interactive surfaces.

Extra info for Catalog copy that sizzles: all the hints, tips, and tricks of the trade youʼll ever need to write copy that sells

Example text

Probably salsa couldn't qualify for this treatment, but if it did the copy might read: Cilantro is the fresh leaf of the coriander plant. This delicate fragrant-pungent leaf is one of the oldest spices known to man. When the Romans used finely chopped cilantro to season their bread, the spice already had been known for thousands of years. Each 14-oz. bottle of Hell-Fire Salsa includes both cilantro and.... You can see the value of "Informational/Educational" copy for computer software, garden supplies, electronics, and chemicals.

49 salsa, it's unlikely a lengthy description would justify a heavy dedication of space. The benefit of "All the Facts" copy: the copywriter can unlimber heavy artillery, assuming the reader's hot button is in there somewhere. The drawback of "All the Facts" copy: it eats up a lot of space that might have been used to showcase additional products. 11. Informational/Educational "Informational/Educational" copy is a specialty. To maintain its integrity, this type of copy dares not lapse into hard sell.

Plain ol' country boy) pace is tough enough without entrapping yourself in jargon. The benefit of "Jes' Folks" copy: it's highly readable and entertaining. The drawback of "Jes' Folks" copy: after a couple of pages it gets cloying and too cute to generate solid buyer response. The reader remains reader, not buyer. 2. Down Home "Down Home" borrows the personalized "I" approach from "Jes' Folks," but it limits itself to conviviality, never lapsing into hay-chawin' folksiness. The writer tries to draw the reader into a "you and I are a family" attitude-not possible with "Jes' Folks" copy except on the very lowest economic levels (with the very lowest buying power).

Download PDF sample

Rated 4.84 of 5 – based on 22 votes